Signature Experiences of Australia
Today’s traveller is seeking memorable and engaging experiences which tap into their passions. To meet this need, Tourism Australia developed Signature Experiences of Australia – a program which supports industry collaboration within a variety of special interest sectors including golf holidays, guided walks, premium wineries, luxury lodges, fishing adventures, wildlife journeys, cultural attractions and Aboriginal-guided experiences.
Signature Experiences of Australia is a program which packages and promotes Australia’s outstanding tourism experiences within a variety of niche areas and special interest categories. The program seeks to connect with travellers who are specifically seeking out destinations that can deliver memorable experiences closely aligned to their own specific interests.
Signature Experiences of Australia currently comprises wineries, luxury lodges, golf courses, guided walks, Aboriginal guided experiences, fishing adventures, wildlife encounters and cultural attractions. Whilst each signature collection is different, they all offer a point of differentiation for Australia, encouraging regional dispersal, length of stay and expenditure.
This unique and collaborative model provides a single point of contact for travellers and travel planners seeking to gain access to some of Australia’s very best and most diverse holiday experiences. It highlights a qualified inventory of some of Australia’s most outstanding and inspiring experiences that entice consumers to explore Australia and engage them in quality, authentic and immersive connections which last a lifetime.