Shop at Melbourne’s Designer Boutiques and Cool Local Labels
Shopping in Melbourne always comes with added extras, with laneway discoveries and cafe culture as much a part of the experience as the loot from local designers and the best of international brands. Venture down laneways and into pop-ups and sleek boutiques of the city's most original and creative designers to no-nonsense basics and more intrepid pieces in boutiques in Fitzroy, Collingwood, Northcote, Armadale, Prahran and St Kilda. From Melbourne-based luxury designers to established identities and up and coming names, the output of the city's fashion stars is taking the world by storm. If you’re a bargain hunter, hold onto your tote and prepare to shop at DFO South Wharf’s 120-plus stores offering major brands at discounted prices, just stone's throw from the city centre.