Welcome to the Aussie Specialist Program

Welcome to the Aussie Specialist Program, created and managed by Tourism Australia in conjunction with the nation’s eight State and Territory Tourism Organisations.

This innovative online course will provide you with the knowledge and skills needed to sell Australia more effectively to your customers. Australia is one of the most fascinating and spectacular countries on earth. Once your customers have had an initial taste of Australia, they will want to go back again and again.




How this program will help you with selling Australia

The program and benefits described below are for travel agents / tour operators only.

As an Aussie Specialist you will be recognised and regarded for your qualifications and expertise.

Your local knowledge means you can emphasize Australia’s accessibility to potential visitors to Australia and your insider knowledge of Australia means you will be well equipped to advise customers on all aspects of their holiday, from choosing the ideal experience to suggesting unique accommodation options.

As soon as you qualify as an Aussie Specialist, you will have access to the professional and personal benefits associated with the program.

The Aussie Specialist Program is designed to help you:

  • Sell Australia more effectively to your customers
  • Satisfy the needs of different customers
  • Increase the number and value of your Australia bookings, and
  • Earn higher commissions by booking your customer's arrangements before they travel to Australia.

Simple, straight-forward and easy-to-use

The online learning environment allows you complete flexibility throughout the course. You can learn in your own time and at your own pace. Of course, the sooner you qualify as an Aussie Specialist, the sooner you will reap the rewards.

The structure of the program is straightforward. There are four core modules plus one final quiz that you must complete in order to qualify as an Aussie Specialist.

Score 85% or more in the quiz questions (scattered throughout each module), and 85% or more in the Qualifying Quiz (module 5) and you will qualify as an Aussie Specialist.

Example Question

The term used for the huge variety of native herbs, spices, fruits, berries, seeds, animals, fish and insects Aboriginal people use is...?

Your Training Modules


TA IMGIntroducing the Aussie Specialist Program
TA IMGAustralian Experiences

TA IMGTravel Essentials
TA IMGItineraries

After Your Training

Once you have qualified, you will be invited to continue your online training by completing the Advanced Modules on:

  • Each of Australia’s States and Territories
  • Australia’s niche modules, and
  • Australian industry suppliers.


What are the benefits of becoming an Aussie Specialist?

The Aussie Specialist Program provides benefits on many levels. You can benefit personally from a range of special deals and exclusive rates offered by our Travel Club. Professionally, you will have access to a range of additional benefits and your career will be boosted by your status as an Aussie Specialist.

As soon as you qualify as an Aussie Specialist, you will be able to access the professional and personal benefits associated with the program, which include:

TA IMG
Travel Club Membership take advantage of special deals from the Australian tourism and travel industry on your personal holidays to Australia

TA IMG
Invitations to attend exclusive events and chances to participate in a famil trip to Australia

TA IMG
Additional training modules by Tourism Australia, the State and Territory tourism organisations and industry partners

TA IMG
A wide range of marketing tools and resources to assist you in promoting and selling Australia

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Helpline and email support from the Aussie Specialist Team

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Informative e-newsletters on the latest news and events from Tourism Australia and the Australian tourism and travel industry


Your Aussie Specialist membership is valid for one year from the date you have qualified, and to remain on the program, all you need to do is renew your membership before it expires.



Why sell Australia?

Diversity

Australia is a large country with diverse and exciting experiences to offer, it is a rewarding destination to specialise in as a travel professional.

High Yield Destination

Australia is also a high yield destination, because many customers find planning the perfect Australian holiday requires the expertise of a trained travel agent.

Repeat Destination

If you have visited Australia before, you’ll know first hand that it is definitely a repeat destination. Once your customers have had an initial taste of Australia – which they can do in as little as one or two weeks – they will want to go back again and again for more great Australian experiences.

Specialist Advice

As an Aussie Specialist you are the best person to help them plan their perfect itinerary for their first time or repeat visit.

Better Business

One of the aims of the Aussie Specialist Program is to show you how easy it is to satisfy your customers’ needs, increase the number and value of your Australia bookings and in turn increase your commission earnings.

Quick Aussie facts

  • Australia offers a wonderfully warm welcome to visitors. There is a great network of tourist facilities which help add to the enjoyment of a holiday and makes your job selling Australia an uncomplicated task.
  • Australia is an island continent – it has a wealth of flora and fauna that is totally unique. The only place your customers will see a kangaroo in its natural habitat is Australia!
  • Australia's Indigenous populations have a culture that is more than 50,000 years old.
  • The diversity of the country ensures there are countless activities in diverse landscapes to suit any age group or budget.
  • Australia is the perfect place to wine and dine, with award-winning vineyards, fresh seasonal produce and seafood and some of the best meat and dairy products in the world.
  • Australia is an all-year-round destination – visitors can always find the sun.
  • Australia is one of the safest holiday destinations in the world.

So don’t delay, start training today.

It costs nothing, apart from your time...